Overview
The Growth Calendar directs your day. It answers one question: what is the highest-leverage action to grow your business today?
It is a rolling timeline for your campaigns and content, so the plan lives somewhere real instead of in scattered reminders. See what is coming, spot the quiet weeks, and keep momentum steady.
The one question it answers
Most calendars are storage. This one is a decision tool. On any given day the useful question is not “what is scheduled?” but “what is the single highest-leverage thing I could do to grow?”
- If today’s highest-leverage action is not on the calendar, the calendar is wrong — not you.
- Consistency beats intensity. A cadence you can hold on a bad week is worth more than a heroic one you abandon.
Adding to the timeline
Place an item on the day you intend to ship it. Each entry carries enough context to act on without opening anything else.
- Add campaigns and content to their dates.
- Give each a title and a type — campaign, post, email, or whatever fits your cadence.
- Shift items around until the cadence feels right. The timeline updates instantly.
Campaigns vs content
The Calendar handles both the big moments and the steady drumbeat between them.
- Campaigns are anchored events — a launch, a promotion, a cohort open.
- Content is the ongoing cadence that keeps attention warm between campaigns.
- Seeing both together stops content going quiet exactly when a campaign needs the audience most.
Spotting gaps and clashes
This is what the timeline view is for: scanning it should immediately tell you where the plan is thin or overloaded.
- Empty weeks are where momentum dies quietly.
- Overloaded weeks are where quality dies loudly.
- Leave deliberate space around campaigns for follow-up — the follow-up is usually where the revenue is.
Connecting the plan
The Calendar sits between thinking and doing.
- Draft the actual copy in Notes.
- Check where a campaign fits the journey in Funnel OS.
- Turn each scheduled item into concrete steps in the Task Manager.
Saving & exporting
The Growth Calendar saves your work automatically to your browser’s local storage as you go — there is no save button to remember. Because that storage is tied to one browser on one device, exporting is how you back up or move your work.
- Export writes your current data to a file you can keep or transfer.
- Import loads a previously exported file back in — useful on a new device.
- Keep periodic exports of anything you would hate to lose; local storage is convenient, but it is not a backup.
The Tutorials walk through a full backup-and-move, step by step. For the underlying rules, see Importing & exporting.